MPI Brazil Sets 17 August for Second LAMEC With The Best Practices from Brazil to the World and from the World to Brazil as Theme

SAO PAULO, BRAZIL – The 2012 Latin American Meetings and Events Conference (LAMEC) will be held on August 17 at WTC Convention Center.

In 2009 and 2010 MPI Brazil and Meeting Professionals International headquarters have successfully partnered with industry organizations in Brazil to host the Strategic Meetings and Events Conference – Latin America, attracting a combined 800 attendees. The extensive growth of the business meeting and event industry in Brazil and Latin America has lead to the evolution of Latin America Meetings & Events Conference (LAMEC) into one specifically focused on the expanding professional and business development needs of meeting and event industry in the region.

Now entering its second year, LAMEC has become THE strategically important event for the meetings and events industry in Latin America attracting over 400 attendees in the last edition. In a survey conducted after the 2011 LAMEC over 80 percent of attendees said that “the interaction with other professionals during LAMEC was relevant for their business” and affirmed that “LAMEC provided a better vision on the events sector”.

“LAMEC has quickly become the mainstay for our region’s meeting and event professionals to learn new technologies and techniques, develop best practices and conduct business,” said Sidney Alonso, MPI Brazil Chapter president. “It is an important time for our meeting and event community as we join forces with our global industry partners and welcome the world to global events such as the 2014 FIFA World Cup and 2016 Olympic Games in Brazil.”

This year LAMEC will present a variety of tools and trends for the meetings and Events Industry. Regional Events in Brazil, CSR, New AV technologies, Gamification for events, are just a few topics to be named that will be presented on August 17th in Sao Paulo.

LAMEC is planned and organized locally in Sao Paulo under the leadership of the MPI Brazil Chapter using Imaginadora, one of Brazil’s top marketing and intelligence events companies. MPI headquarters provides powerful professional development and educational elements ensuring the educational experience surpasses global standards.

“Latin America’s economic growth combined with the accelerated interest in the region as a meeting and events destination creates many significant opportunities,” said Bruce MacMillan, MPI president and CEO. “MPI is committed to delivering innovative educational and content platforms that encourage the development of excellence and business resource to help ensure regional and industry-wide success.”

More information about LAMEC is available online at http://www.mpibr.org/ or by contacting: mpilamec@gmail.com or +55 11 3217-7817