Bright future for tourism in Brazil
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www.embratur.gov.br After almost a decade of loss, the Brazilian tourism Exchange balance started to show surplus. The international arrivals have been growing and breaking records. According to Brazil's Central Bank, from January to November of 2004, international visitors spent US$ 2,88 billion in the country, 31% more than what was registered for the same period the year before and higher than the whole of 2003, when US$ 2,48 billion were registered. The charter flights, which transport tourists mainly only, showed a similar performance. According to Infraero (Brazilian Airport Infrastructure Company), from January to November, 289.966 passengers arrived on these flights, while as in the whole of 2003 the number was 172 thousand. Only in the 2004/2005 summer season, Brazil will receive over 800 charter flights.
With these numbers, EMBRATUR (Brazilian Tourist Board) closes 2004 celebrating the good figures and estimating that the arrivals of foreign tourists last year should be over 4.6 million people, which will be a growth of 12% in relation to 2003. Being the unity from The Ministry of Tourism in charge of promoting, marketing, and supporting the commercialization of destinations, Brazilian touristic products and services abroad, EMBRATUR consolidated and intensified its action programmes in the last year. The aim is to reach the goals established by president Luis InÙ„cio Lula da Silva in April of 2003, in the National Tourism Plan: to register in 2007, the annual arrival of 9 million overseas tourists and 8 billion tourists from abroad. "The numbers until now indicate that the promoting policy is correct. On top of the traditional Sun & Sea, we started to work with ten touristic products that generate flow of international visitors, like Ecotourism, Business, Resorts, Sport Fishing, Events and Golf", says Eduardo Sanovicz, president of EMBRATUR.
The opening of Brazilian Tourism Offices (BTOs) in aimed markets, more involvement in tourism fairs and business around the world and the elaboration of an international touristic marketing plan were only some of the strategies developed last year. Shown below are actions and results by EMBRATUR in 2004, divided in five big areas. |
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Bright future for tourism in Brazil
After almost a decade of loss, the Brazilian tourism Exchange balance started to show surplus. The international arrivals have been growing and breaking records (27/01/2005)
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