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The Reel Yemen Revealed in New Yemen Tourism Advert


 

Yemen uses fictional story filmed elsewhere to promote the reality of an extraordinary destination

The Yemen Tourism Promotion Board (YTPB) for the UK and Ireland has produced a 30 second advert promoting Yemen as a tourism destination, titled One country... Many destinations. Due to be released this Friday, the 20th April, in 248 cinema screens across the UK alongside the new box-office hit Salmon Fishing in the Yemen starring British beauties Emily Blunt and Ewan McGregor.

Although, bucking the trend for authenticity in film-making, the motion picture itself was filmed mainly in Morocco, the advert gives audiences an insight of the real Yemen through images depicting beautiful natural sites, enchanting architecture and colourful culture. YTPB’s UK representative, Benjamin Carey, said “this is a great opportunity for viewers to learn more about the unique magnificence of Yemen’s destinations from the advert, and learn more about the history and culture of the country from the film”. Scuba diving, paragliding, the untouched beauty of Socotra island in the Indian Ocean and  the ancient skyscrapers of the World Heritage Site and capital Sana’a are among the images waiting to be discovered by cinema-goers and, of course, for those adventurous enough to make the journey.

Digital Cinema Media (DCM), who produced the advert, are the frontrunners in nurturing creativity within the industry. Laurence Collings, Head of Client Development at DCM, said “we have really enjoyed working on the Yemen Tourism advert as it demonstrates growing creativity in an emerging destination and successfully captures the beautiful scenes of exotic, unexplored and exciting locations in the country”.

What this film and advert highlight are that the ebb and flow of the Arab Spring and the political changes in Yemen finding increased serenity and booking a flight to Yemen would be real catch.  

Visit www.yementourism.com and watch the advert on YouTube at http://youtu.be/67V3pgTK0-4 to and discover more about Yemen. Please keep visiting the website to enter into a competition, to win a free trip including flights and accommodation, which will be released in the near future.

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The Reel Yemen Revealed in New Yemen Tourism Advert
The Reel Yemen Revealed in New Yemen Tourism Advert

Yemen uses fictional story filmed elsewhere to promote the reality of an extraordinary destination (21/04/2012)

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Taz Office / Agents
Mr. Khalid Al-Dhababi
P.O. Box 2572
Taz - Yemen
Mobile: +967 734 08278
E-mail: itmtaz@tcph.org



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Yemen

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The articles which appeared in Islamic Tourism magazine

Horniman Museum:
Tuareg Artefacts, Yemeni Photos
  Issue 55

Yemen
A destination that’s hard to beat
  Issue 38

Yemen
a unique destination for adventure tourism
  Issue 37

Yemen Minister of Tourism Nabil Al-Faqih, to ITM
We still need a long-term national strategy
  Issue 36

Happy Yemen
Generous hospitality and beautiful places
  Issue 32

Shibam
Yemeni history and national beauty
  Issue 29

Dar El Hajar
A bewitching building
  Issue 25

EU's Study trip focuses on
Yemen's historical cities
  Issue 24

Al-Qahira Fortress
A star above Taiz
  Issue 22

Happy Yemen
A strong spring season for tourism
  Issue 20

A tour of Yemen's historical cities

  Issue 19

Agate (Aqiq)
The wonderful secrets of Yemen
  Issue 17

Ibb
A tour through beautiful nature
  Issue 14

Ramadan in Yemen
Worship and getting neer to Allah
  Issue 14

Traditional Souks in Yemen
Cultural tourism at its best
  Issue 13

Architecture in Yemen
Ancient civilization and magnificent heritage
  Issue 12

Eden
Between the sea and the mountains
  Issue 11

News
Yemen Travel and Tourism
  Issue 11

Ta'az
A journey in the city of dreams
  Issue 6

The Queen of Sheba
Treasures from Ancient Yemen
  Issue 4

A Yemen Diary
By:Sayyed Nadeem Kazmi
  Issue 4

Advert
Yemenia
  Issue 3

Sana'a
Yemen's Happy City
  Issue 2
view 1 view 2
Report
Arab and Muslim countries are Precedents in Cultural Tourism
  Issue 2




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