Hong Kong’s only travel fair, ITE & MICE, which has been promoting Wellness and Medical Tourism (WMT) since 2009, appoints this year H&I, a public magazine on medical, health and lifestyle as Media Partner to help further promoting WMT.
The magazine is published in Chinese and has a free circulation of around 20,000 copies. Its distribution points are all over Hong Kong, and include medical clinics, hospitals, elderly centers, organic food shops, beauty centers; commercial and residential property as well as insurance agent networks in Hong Kong and China etc.
The magazine will report on WMT exhibitors and related exhibits, and contribute contents to an Education Corner that will for the first time be set up in ITE & MICE this year to provide more background info to visitors.
In last ITE & MICE were around 30 related exhibitors, with the Taipei World Trade Center again organized an official Taiwan Pavilion while some others also featured WMT in their respective official pavilions. A related trade seminar was also being held with speakers from Taiwan and Thailand.
More WMT exhibitors are expected in ITE & MICE this year in view of the encouraging responses. In fact, Taiwan’s official pavilion on WMT plans to take a bigger presence.
With high income level, growing awareness of health and beauty and lust for travel, Hong Kong offers a good market for wellness and medical tourism.
Hong Kong’s total health expenditure for 2006/07 amounted to 5.0% of GDP or some HK$75 billion, with financing roughly shared by the public and private sources. Some 15% of all private health expenditures were covered by health insurance provided by employers, while households and individually purchased health insurance covered the remaining 85%.
Hong Kong residents are also spending more on healthcare. Premiums for all private health insurance rose nearly 90% between 2004 and 2009. In 2008, around 2.42 million people or 34% of Hong Kong’s resident population were covered by private health insurance, individually purchased and employer-provided included.
Healthcare costs in Hong Kong have also been rising. For examples, average billed amounts for private in-patient services in private hospitals in private room increased by 4.1% per year between 2005 and 2008 to HK$64496, and by 7.2% per year to HK$22919 in general ward.
From industry source, Hong Kong now has around 4000 beauty clinics and centers, with around 5% of them providing micro-surgery services generating total revenue of around HK$8 billion a year.
The 25th Edition of ITE & MICE will be held from June 9 to 12, 2011 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Center. The first two days open only trade and drew in last year over 11000 visitors with over 25% from mainland China and abroad, while the two public days drew nearly 70000 visitors with over 80% prefer traveling in FIT. For further info, please visit our trade websites of www.itehk.com and wellness.itehk.com. For inquiry, please contact the organizer, TKS, by email at travel@tkshk.com or by phone: (852) 3155 0600. |