Medical Tourism Pavilion At ITE MICE & ITE 2009
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http://www.itehk.com/ Medical tourism is expected to generate in Asia a total income of US$4.4 billion by 2012! To help tap into this fast growing market, TKS, organizer of ITE & ITE MICE, is the launching of a Health & Medical Tourism Pavilion (The Pavilion) in its Travel Expo starting from 2009.
To better ensure an early success, resources from various parties will be pooled and the Medical Tourism Pavilion will be jointly organized with China Promotion Ltd (CP).
Between 2006 and 2008, CP organised jointly with the Hong Kong Trade Development Council and Hong Kong International Medical and Health Care Fair (HM Fair), the first ever medical fair in the city. The HM Fair this year drew 120 exhibitors and 6530 trade buyers. From 2009, the cooperation between CP and HKTDC will be stopped with HKTDC launching a new medical fair on supplies and equipment and CP merging services with part of the HM Fair into the Heath & Medical Tourism Pavilion of ITE & ITE MICE.
The Pavilion in ITE will focus on relevant service providers from Hong Kong and abroad and will be promoted as a highlight alongside other parts of ITE & ITE MICE to the travel trade in the region and the public. In addition, there will be another promotion campaign for trade visitors based on previous contacts and channels from the MH Fair. Seminars for the trade and the public will also be held.
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