The ASEAN Tourism Forum (ATF), the region’s foremost tourism and travel event, to be hosted by member-nation, Brunei Darussalam, in Bandar Seri Begawan, Brunei from 21 to 28 January 2010, is well on its way to bringing more than 400 seller organisations and 400 hosted buyers together to traverse new horizons at TRAVEX (Travel Exchange), the travel mart component of the annual event. One hundred media representatives from over the world are also expected to attend.
Into its 29th year and represented by the 2010 theme – ‘ASEAN – The Heart of Green’, ATF 2010 is set to resonate the success of past ATFs in promoting tourism in the region, as well as advancing 2010’s green theme in entrenching responsible environmental and social practices in tourism-related businesses.
Registrations have been streaming in since its official announcement early this year and participants will capitalise on this platform to re-evaluate strategies and set new directions in the travel industry in the region, as the global economy undergoes a shift to counter the effects of the financial crisis.
ATF 2010 will be staged at the spanking BRIDEX (Brunei International Defence Exhibition) Centre. The purpose-built exhibition centre, located within a natural terrain setting on a prime ocean-facing site in Jerudong, is the homeground of the international defence & security event in South East Asia, BRIDEX, which made its debut in August 2009. The centrally located and well equipped exhibition hub is well poised to impress both exhibitors and delegates at ATF 2010 as much as Brunei will charm with its pristine rainforests, majestic landmarks and warm culture.
The Host Committee, led by Brunei Tourism, is sparing no efforts in ensuring all delegates and visitors will have a memorable time in Brunei. All wheels have been set in motion to ensure that event preparations run according to, or even ahead of schedule so that any new developments can be promptly dealt with. Mr Sheikh Jamaluddin Sheikh Mohamed, CEO of Brunei Tourism, said, “We are excited to be hosting the ATF again and the entire nation is all geared up to welcoming our guests from all over the world next January. The support of various government agencies, private organisations and TTG Asia Media have contributed tremendously to the smooth planning process and delivery. We are looking forward to presenting a cherished experience encompassing culture and green tourism to our guests.”
Another distinctive and new feature of ATF 2010 is the ability of delegates to book their choice of official or supporting hotels online. The online facility greatly enhances convenience for delegates to select, book and receive a confirmation of their accommodation in just a few clicks. With more than 600 rooms available across a range of three to five-star hotels, delegates can be assured of an enjoyable and comfortable stay in Brunei. |