The Sri Lanka Tourism Promotion Bureau (SLTPB) announced that it has appointed UAE National Heba Al Ghais Al Mansoori, as a Director, to head its Middle East Headquarters.
Ms. A Mansoori will be in charge of Sri Lanka's tourism promotional activities in Arab markets including exhibition paticipation, marketing visits, presentations and road shows, advertising, brochure distribution, public relations, as well as familiarization visits to the island for influential business and travel journalists.
Announcing the appointment, SLTPB Managing Director, Dileep Mudadeniya said: "Ms Al Mansoori is the most suitable and qualified person for the job with her extensive experience in the media and marketing stream in the region and her track record of working with clients in the travel and hospitality sector."
"The tourism industry is one of Sri Lanka's economic pillars and we need a dynamic person in the Middle East with the vision, leadership and capabilities to develop our business from this important region and enhance our position as a tropical paradise," said Mr. Mudadeniya.
Ms Al Mansoori is an expert in the marketing communications field with a post graduate degree in Mass Communications from Alexandria University.
She worked with a mainline Arabic newspaper before joining a leading publishing house to edit a business magazine in the UAE. She then moved on to the Middle East Broadcasting Corporation to acquire some hands on experience in the broadcasting field. She is also a senior consultant with BIZ COM, a leading PR consultancy in the Middle East.
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