How MITM Euromed was rated by the exhibitors
MITM, Meetings and Incentive Travel Market, is the only MICE trade fair asking exhibitors to evaluate the travel trade show after its completion. This year’s post evaluation of the 14th edition in Lloret de Mar, Spain, June 9/11, gave the following results:
|
POOR
|
FAIR
|
GOOD
|
EXCELLENT
|
Trade Fair Format
|
|
4%
|
60%
|
36%
|
Trade Fair Organization
|
|
4%
|
53%
|
43%
|
Quality of Buyers
|
|
16%
|
64%
|
20%
|
Business Opportunities
|
1%
|
36%
|
45%
|
18%
|
MITM Overall Rating
|
|
2%
|
66%
|
32%
|
The 90.8% of exhibitors said that they would participate again in MITM next year in Vigo, Northwestern Spain.
During MITM 2010, a total of 2.709 one-to-one meetings between exhibitors and hosted buyers were completed. There were only 2 buyers no-shows and a total of 809 extra non-scheduled meetings were done. The overall business to be obtained due to those meetings was estimated by MITM in 126 million euros.
MITM EUROMED 2010 was visited by a 92.3% of European buyers and a 7.7% of hosted buyers from the rest of the world, specialized in meetings, incentives, congresses, conventions and events, from the following countries: Austria, Belgium, Bulgaria, Denmark, Egypt, France, Germany, Greece, Hungary, India, Italy, Latvia, Netherlands, Philippines, Poland, Romania, Russia, Spain, Sweden, Ukraine, United Kingdom and USA.
There were exhibitors from 11 countries: Albania, Andorra, Croatia, Finland, Jordan, Malta, Poland, Russia, Spain, Sweden and Switzerland.
For more information, please, contact Ms. Charo Trabado, Commercial Director of GSAR Marketing – gsar@gsamark.com, T: +34 91 541 43 08, F: +34 91 542 07 00 |