Etrubo News Tourism development issues dominated an Inner Cabinet meeting chaired by Prime Minister Costas Karamanlis.
On her part, relevant minister Fani Palli-Petralia reiterated that the tourism industry remains the Greek economy's "lifeblood", as she cited a figure of one billion euros per month from tourism-related revenues.
Moreover, Petralia cited a 10-percent increase in tourist arrivals for 2006, namely, 16 million tourists. She also said foreign exchange revenues from tourism reached approximately 12 billion euros, a 10-percent hike from 2005.
Additionally, the minister said 4,600 television spots promoting Greece as a tourism destination will be aired on major international networks, including Al-Jazeera. Beyond television, she said specialised publications and websites, ranging from airline magazines to sailing to convention tourism to winter sports, will be targeted.
Petralia said the main theme of the 2007 ad campaign will revolve around the slogan "Explore your senses". |