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Medical Tourism Brings Hard Cash To Tunisia


 

 

www.msnbc.msn.com Melinda Tricoli sits beaming with joy in a four-star Tunisian hotel after an operation to flatten her stomach.

"I'm so happy. I feel up with the angels. It's spotless, a job well done," she enthuses.

Tricoli caught a plane from her native France to Tunisia after a botched job by a French surgeon left her with three lumps on her stomach.

"It was a nightmare. I thought I'd never have a flat belly. Now everything is OK, I'm going to enjoy myself and visit a few sights, even if I have to walk slowly."

Already a popular sun-and-sea destination boasting ancient ruins as well, Tunisia wants to lure more tourists on high budgets by improving quality and diversifying away from the traditional beach market. Medical tourism is one way to do this.

"There is a growing European fad for plastic surgery in Tunisia. It could become a hub for medical tourism," said Slim Ben Yeder, manager of the Soukra Clinic in Tunis.

The tourism industry has grown into the former French colony's top foreign currency earner and the biggest employer after the farming sector.

The north African country received 6.4 million holidaymakers last year, bringing in 2.56 billion dinars ($1.98 billion).

"A traditional tourist spends between 300 and 400 euros during his stay," Ben Yeder said. "But a medical tourist spends 2,500 to 4,000 euros at least."

Just a short flight from Europe, Tunisia has one of Africa's most developed health infrastructures, skilled medical staff -- many of whom have trained in Europe and the United States -- as well as the traditional tourism attractions.

But it is arriving late on the medical tourism scene. The industry has taken off in many developing countries in the last 10 years as the price of cosmetic surgery in Europe and the United States soared.

For example, in Europe, former communist countries in the east are luring western customers with cut-price cosmetic surgery and dentistry.

Tunisian health industry officials say the country can catch up fast by offering low prices.

 

"Our country offers attractive opportunities and low prices because Tunisia has lower living standards than Europe," said Amor Dehissy, manager of the travel agency Estetika Tour.

Set up in 2004, Estetika Tour pioneered medical tourism in Tunisia with a Web site combining cosmetic surgery information with recommendations on what to see while visiting.

The industry is still small -- some 200,000 people have plastic surgery in France each year, while Tunisia drew just 500 foreign tourists for surgery last year, 80 percent of them French -- but expectations are high.

"If we manage to get 5,000 to 10,000 people every year, this will be an extraordinary industry," said Ben Yeder.

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Medical Tourism Brings Hard Cash To Tunisia
Medical Tourism Brings Hard Cash To Tunisia

Tunisia wants to lure tourists away from the traditional beach market, through medical tourism. (21/12/2006)
Tabarka:  Tunisiaأ¢â‚¬â„¢s Famous Coral Fishing City
Tabarka: Tunisiaأ¢â‚¬â„¢s Famous Coral Fishing City

The Coral Festival of underwater photography is one of Tabarka's leading attractions. (07/12/2006)
Investment in Yasmine Hammamet Boosted
Investment in Yasmine Hammamet Boosted

The 10th anniversary of the tourism project launched in Hammamet since 1996 was celebrated. (07/12/2006)
Carthage: Magnificent Ruins Waiting To Be Explored
Carthage: Magnificent Ruins Waiting To Be Explored

The ruins of Carthage are now open to the sun and wildflowers. (02/11/2006)
Award For Tunisian National Tourist Board
Award For Tunisian National Tourist Board

Tunisia's award-winning brochure promotes the south of the country. (02/11/2006)
Raqqada: The Largest Museum Of Islamic Art In Tunisia
Raqqada: The Largest Museum Of Islamic Art In Tunisia

A rare collection at the Raqqada Museum includes a famous chandelier of Prince Al-Moez Ibn Badis. (08/09/2006)
The Lure of the Oases
The Lure of the Oases

Amid southern Tunisia's magnificent rugged scenery lie fertile oasis towns and villages: fascinating places to soak up desert warmth when it's cooler by the coast (31/07/2006)

Showing 7 news articles
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Tunisia

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The articles which appeared in Islamic Tourism magazine

UNWTO and Tunisia to hold International Conference on the Future of Mediterranean Tourism

  Issue 67

Tunisia

  Issue 61

Tunisia

  Issue 41

Tunisia
Desert Safaris Lawrence Style
  Issue 31

Tunisia
The Land of Diversity
  Issue 28

Tunisia's
Newest Golf Course
  Issue 28

Ramadan in Tunisia
Worship with a spirit of solidarity
  Issue 25

Tunisia
Diversifies into eco-tourism
  Issue 18

Sidi Bou Said
The Quintessential Mediterranean Community
  Issue 17

Green Tunisia
is gaining even more cheerful colours
  Issue 15

Secrets of Tunisia
By Dominick Merle
  Issue 10

News
World Travel agencies meet in Tunisia to study approaches to activating tourism
  Issue 3




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