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After Disaster Tourism's Quick Rally


 

 

www.iht.com For all the natural and man-made disasters of the past year, travelers seem more determined than ever to leave home.

Never mind the tsunami devastation in Asia last December, the recent earthquake in Kashmir or the suicide bombings this year in London and Bali, among other places on or off the tourist trail. The number of leisure travelers visiting tourist destinations hit by trouble has in some cases bounced back to a level higher than before disaster struck.

"This new fast recovery of tourism we are observing is kind of strange," said John Koldowski, director for the Strategic Intelligence Center of the Bangkok-based Pacific Asia Travel Association. "It makes you think about the adage that any publicity is good publicity."

It is still too soon to compile year-on-year statistics for the disasters of the past 12 months, but travel industry experts say that the broad trends are already clear. Leisure travel is expected to increase by nearly 5 percent this year, according to the World Tourism and Travel Council.

"Tourism and travel now seem to bounce back faster and higher each time there is an event of this sort," said Ufi Ibrahim, vice president of the London-based World Tourism and Travel Council. For London, where suicide bombers killed 56 and wounded 700 on July 8, she said, "It was almost as if people who stayed away after the bomb attack then decided to come back twice."

Early indicators show that the same holds true for other disaster-struck destinations. Statistics compiled by the Pacific Asia Travel Association, for example, show that monthly visitor arrivals in Sri Lanka, where the Dec. 26, 2004, tsunami left more than 30,000 people dead or missing, were higher than one year earlier for every month from March through August of this year.

A case commonly cited by travel professionals as an early example of the trend is Bali, where 202 people were killed in bombings targeting Western tourists in October 2002. Visitor arrivals plunged to 993,000 for the year after the bombing, but bounced back to 1.46 million in 2004, a level higher than the two years before the bomb, according to the Pacific Asia Travel Association.

Even among Australians, who suffered the worst casualties in the Bali bombings, the number of Bali-bound visitors bounced back within two years to the highest level since 1998, according the Pacific Asia Travel Association.

Bali was hit again this year by suicide bombers who killed 19 people in explosions at three restaurants.

Visits are also on the upswing to post-tsunami Thailand, where the giant waves killed 5,400 and left more than 5,000 missing.

Although the tsunami killed more than 500 Swedes on the Thai resort island of Phuket, the largest number of any foreign nationality to die, Swedes are returning to the island in larger numbers than last year, according to My Travel Sweden, a Stockholm-based group that sends 600,000 tourists overseas annually and claims a 28 percent market share for Sweden.

"We were confident that Thailand would eventually bounce back as a destination, but we didn't think that this year it would come back even stronger than last year," said Joakim Eriksson, director of communication for My Travel Sweden. "We were very surprised because we really expected a significant decline."

Eriksson said My Travel now expects a 5 percent increase in visitors to both Thailand and Sri Lanka this season compared with the same season last year. This behavior is a sharp change from the patterns of the 1990s, Eriksson said.

"During the first Gulf war we saw a sharp drop in travel as a whole, and the same after Sept. 11," Eriksson said. "Now the main impact of terrorism or disasters is a change in destination."

Even as the apparent threats to travelers have increased, Eriksson said, Swedish travelers are seeking destinations that are perceived as more dangerous. "South America is perceived as a place with hurricanes and thieves, yet Brazil is becoming one of our fastest growing destinations," he said. "People are no longer afraid."

At the same time, Eriksson said, travelers now seem to distinguish between destinations even within one country. In Egypt, after bombers killed more than 80 people in coordinated blasts in the Red Sea resort of Sharm el Sheik in July, requests for that destination fell off immediately, with Swedes diverting trips to Luxor instead, Eriksson said.

"Travelers from Sweden are sophisticated," he added, "knowing where to go now."

Anthony Lark, general manager of the $975 per night Trisara resort in Phuket, said Americans were more tentative and potentially worried.

Tsunami waves washed harmlessly into the pool in his resort, but Lark still finds himself reassuring American visitors, a major portion of his guests, that problems apparent elsewhere in Southeast Asia will not affect their visit.

"Americans do not know their geography very well, so when Singapore had haze in April, we actually received cancellations" in Phuket, Lark said. "Americans still see Southeast Asia as a single destination."

Lark said guests from Europe were generally less worried.

"Thanks to news coverage of Iraq, suicide bombers are now an everyday thing," Lark said. "What would have shocked before has now become banal."

The same does not, however, apply to disease, said Don Hanna the New York-based head of Emerging Markets Economic Research and a co-author of a report by Citigroup on the economic impact of avian flu.

"Terrorism has become part of our consciousness as something regular," Hanna said. "But an outbreak of highly transmissible avian flu is completely different."

In the event of such an outbreak, travel would be halted both voluntarily and by the authorities, following a pattern set by SARS, Hanna said. SARS, or severe acute respiratory syndrome, set off a worldwide panic in 2003 when it spread from Asia to more than 30 countries worldwide within a matter of months. More than 900 people died.

"Since isolation is the best way to hinder disease transmission, you can be certain that people will seek to avoid contact with others," Hanna said. "The only increase in travel might be people leaving an area where the infection has begun."

 

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After Disaster Tourism's Quick Rally
After Disaster Tourism's Quick Rally

Despite all the disasters travelers seem more determined than ever to leave home. (22/12/2005)
Tourist Industry Acknowledges Implications For Animal Protection
Tourist Industry Acknowledges Implications For Animal Protection

Animal Defenders International highlights the importance of animal concern in the tourist industry. (01/12/2005)
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Thailand's Tourist Authority is working on a six-month online marketing project. (13/10/2005)
Post-Tsunami Thailand Re-Opening
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The Sarojin is now completely restored to its ‘wow factor’ luxury. (29/09/2005)
Summit On Travel Industry’s Response To Tsunami
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The travel industry has not forgotten the tsunami victims. (28/07/2005)
Please Help Identify The Tsunami Girl
Please Help Identify The Tsunami Girl

An email appeal has been launched to identify a Tsumani orphan. (14/07/2005)
Thailand To Host Tsunami Anniversary “Mega-Event”
Thailand To Host Tsunami Anniversary “Mega-Event”

Thailand will commemorate the first anniversary of the tsunami. (07/07/2005)
Thailand’s tsunami-hit tourism
Thailand’s tsunami-hit tourism

Visitors are gradually returning to some areas of Thailand hit by the recent tsunami. (31/03/2005)
It's almost as lovely as ever—but where are the tourists?
It's almost as lovely as ever—but where are the tourists?

Phi Phi Island Village on Lo Ba Kao Bay on Phi Phi Island, Thailand surprisingly survived the tsunami that destroyed most parts of Ton Sai and Lo Dalam Bay. It is quite unbelievable that the resort su (17/03/2005)
WTO council adopts 'Phuket Action Plan'
WTO council adopts "Phuket Action Plan"

Thailand An emergency plan to assist the tourism industries of countries ravaged by the December 26 tsunami was adopted at a special session of the World Tourism Organization (WTO) Executive Council. (10/02/2005)
Orient encourages travel to tsunami-affected countries
Orient encourages travel to tsunami-affected countries

As tourists debate whether to travel to the Far East in the aftermath of the devastating tsunami, Tony Champion MD of Far Eastern specialists Magic of the Orient, urges those who have been considering (27/01/2005)

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