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Al Fahim Enterprises celebrated with esteemed members of the media, a midnight opening of the very first New Generation Paris Gallery department store at Ibn Battuta Mall.
The event took place at the store which is located in the mallأ¢â‚¬â„¢s Persia Court, particularly appropriate due to the history of Paris Gallery. The new look of the store seamlessly blends with the authentic 14th Century design of the Persia Court and overall architectural concept of Ibn Battuta Mall.
While the guests took time to go through every feature of the department storeأ¢â‚¬â„¢s brand new أ¢â‚¬ثœshop-in-shopأ¢â‚¬â„¢ concept, a violinist serenaded guests with popular pieces throughout the evening. More than 60 members of the press, including two major TV stations, were prominent throughout the evening and all guests were encouraged to take advantage of the Paris Gallery shisha tent situated outside the Persia Court, where coffee, dates and shisha were available.
Hot chocolate was also sampled courtesy of Le Marron Chocolates, who have opened their very first chocolatier in Dubai at the Ibn Battuta Mall store. Marvin B. Shaire, Chief Operating Officer of Nakheel Retail Corp, said: أ¢â‚¬إ“
We are delighted that Paris Gallery has arrived at Ibn Battuta Mall. We are particularly proud of the diverse blend of retailers at the mall and Paris Gallery will provide some additional class and sophistication to our existing high-end stores. أ¢â‚¬إ“The soft opening was enjoyed by all those attended and it was pleasing to see the press embrace the أ¢â‚¬ثœNew Generationأ¢â‚¬â„¢ concept, which I expect to be extremely successful.
The midnight launch provided an excellent prelude to the major launch activity that will take place later in the year أ¢â‚¬â€œ Paris Gallery is currently working on some really exciting plans to announce the arrival of its inaugural أ¢â‚¬ثœNew Generationأ¢â‚¬â„¢ store to the public, so watch this space.أ¢â‚¬آ Having firmly established itself as the foremost retailer of luxury goods and services in the Middle East, Paris Gallery has embarked on the next stage of its evolution with the أ¢â‚¬ثœNew Generation Paris Gallery'. The shop-in-shop concept incorporates several luxury shops within the store, offering a range of luxury brands and services, many of which are exclusive to Paris Gallery in the region. The store offers a new look, new product offerings, and an entirely new concept for the interior and exterior design. Leading edge design principles and unique architectural features have been developed to give the brand a distinct retail language, while still retaining the characteristic Paris Gallery feel. | 
